Facing the recent facts of the world we are exposed to, that´s a question worth asking.
Is innovation a new perfume, does a new perfume help anyone of us?
Is it a new shape, new uses for existing things? A new car? A new flavour?
Is it the culmination of many events that will change in some smaller or greater way the world we live in?
When we create are we not pure learners?
What would be sustainable innovation?
We affect the world around us with the innovations we make. So it´s time to learn while innovating and innovate through learning. When we reflect upon the process, the product is much more valuable. The process and the product affect the world we live in, for better or for worse.