The year of unsustainability

This is the title of an interesting article at the  The Economist magazine, posted on our Linked in discussion on sustainability and innovation by Maria Nader.


It is worth checking it out.

In Daniel Franklin´s oppinion, 2009 is a great test for firms claiming to be sustainable, since there will be tempations all over to abandon sustainability programs.

One point called my attention. The possible consequences of abandoning these policies in times of crisis and being considered not attractive places to work by high flyer professionals.

I´d really like to believe people are that conscious, or maybe Franklin is estimulating a reflection and a new attitude towards our employers. Hope he is successfull!