What is MAP-SE?



The narratives we choose to organize our reality hold sway over our behaviour and our mindset, but we live too attached to pre-defined narratives, often culturally defined.

MAP-SE relates intimately to the following question:   how do we construe new narratives to deal with reality?

How does it happen?

The MAP-SE methodology begins with an insight into what we already have. This is the ‘DETECTS’ stage. It is necessary to understand the data, to analyse that which has already been done, to look closely at the networks that are already present. This is achieve with the use of technology, SNA, with the analysis of narratives and with desk research.

template cidade MAP-SE limpo

From that we extract whatever comes up as essential – this is a key ability for today we are inundated with high volumes of information. This volume makes it difficult to formulate original narratives because, when facing the excess, we tend to fall back into ready-made discourses.

Then we reach the ‘CONNECTS’ stage, when we put together the agents involved in the problem’s solution to talk about it, keeping in mind the information that has been gathered. This is done by gamefying the conversation, turning information into icons and proposing a template, a board that contains a metaphor. The metaphors help us create new images, they raise our level of freedom in the conversation and thus help us to come up with more innovative narratives. This is the ‘CONNECTS’ spirit: to bring people together to create, even if the problem is complex and the conversations are tough. When we finish that, we have a map drawn by everybody, a map that becomes a strong engagement factor and that already contains the various views of those present in the MAP-SE meetings.

After that, comes what we call ‘IMPACTS’. It consists of a dialogue about how we can influence the reality that we wish to change. Therefore the ‘IMPACTS’ is intimately related to transformation, to projects, to liaising and this stage will be different in each case. It has to do with management of change, with mobilizing more people and with the search for coordinated action between the actors who are committed with the process of change.


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